PACKAGING WITH A PURPOSE
Second-life packaging design
We set out to create a one-of-a-kind product with the idea that packaging could have a purpose beyond the retail shelf. Applying thoughtfulness and intent, we carefully designed our California box to transform into a unique counter display, enhancing the everyday deodorant experience.
6.2704° N, 121.8081° W
Big Sur, ocean air, white musk, bergamot
At sixteen hundred feet above sea level, inhaling cool ocean air, surrounded by ancient redwoods, we discovered Big Sur. Feeling deeply inspired by this scenic west coast landscape, we shared a life changing experience that set us on a new path. Our No. 1 Sea Salt pays tribute to the expansive ocean horizon where we began to dream of a life without limits.
34.0195° N, 118.4912° W
Santa Monica, forever summer, toasted coconut, vanilla
Walking the Santa Monica boulevard was a sensory experience. The smell of vanilla milkshakes, suntan lotion and saltwater filled the air. The three and a half miles of sand was bursting with energy and vitality. We felt invigorated by the active lifestyle and endless summer days. Our classic Vanilla Coconut reminds us of this iconic Hollywood beach and the time we felt at home in California.
Here what others in our wellness forward community have to say about the spray deodorant experience in the California inspired collection.
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